At ZAZA MAIZON, our participation in Made in Saudi Expo 2025, in collaboration with the Architecture and Design Commission, is not about simply being present at a national exhibition. It is about taking part in a platform that translates the ambitions of Saudi Vision 2030 into tangible creative and industrial output, connecting Saudi capabilities directly to global markets. This is a space that showcases what the Kingdom can produce at a world-class level where industry meets identity, and craftsmanship carries cultural meaning.

The presence of His Excellency Minister Bandar Alkhorayef and Her Royal Highness Princess Nourah AlFaisal reflects the weight this platform commands across both public and private sectors, and deepens the significance of our participation.

We do not see this as an achievement for the brand alone, but as part of a broader responsibility: to place Saudi design within the national industrial narrative, and to present Saudi-made work as defined by quality, identity, and cultural depth fully capable of competing globally.

Through this, we aspire, even in part, to contribute to the objectives of Vision 2030: strengthening national identity, supporting culture and the arts, empowering local industry, and expanding Saudi presence within the international creative economy.